Tuesday, March 17, 2020
American Antebellum Slavery essays
American Antebellum Slavery essays Images in contemporary life, mostly from Hollywood, have tended to portray the life in the American south as a natural aristocratic society, however this reflection of slave life could not be wider of the mark. Thankfully, much literature has been written over the years regarding the notorious subject, which has provided a much more accurate reflection of plantation life, representing the slave owners as arrogant, selfish, brutal, and uncaring for human existence. There is a great deal of literature available, explaining the nature of slavery in the antebellum South, however much of it overlooks the relationships between the slaves and the slave owners. Peter Kolchin, in his book, American Slavery, focuses on this in particular detail; therefore it is a good source of information when examining the slave-slave owner relationships. Southern slaves, as Kolchin observes, suffered an extraordinary amount of interference in their daily lives . Slaves were regarded by their masters, first and foremost, as property, therefore the slave owners assumed a lot of direct control over their property, and this interference ultimately shaped the everyday lives of the slaves themselves. Forms of law exist in all societies, that is undisputable, however in the antebellum South, the laws that were imposed on slaves were worryingly detailed. Forced upon by their masters, slaves were denied the smallest of freedoms, including what time they had to get up in the morning, and how often they could visit their neighbours on social visits. Slaves were regularly referred to as children, who needed constant guiding to keep them in line. This guiding took many forms as slave owners interfered with the naming of slave children and limited the contact that slaves had with fellow slaves on neighbouring plantations. Although these forms of intervention shaped the lives of the slaves, there was no more effective measure of int ...
Saturday, February 29, 2020
Analysis Of Marketing Positioning Of Kelloggs Special K Marketing Essay
Analysis Of Marketing Positioning Of Kelloggs Special K Marketing Essay Kotler et alââ¬â¢s ideology of marketing entailing understanding consumers and their needs and designing marketing initiatives to deliver those needs (2009, p. 5) emerges in the marketing endeavors undertaken by the Kelloggââ¬â¢s Special K (SK) cereal brand. The marketing foresight inculcated by the brand not only helped it contribute to the overall success of the Kellogg conglomerate but also helped it evolve as a strong contender in the UK cereal industry. This assignment will unravel the marketing practices followed by the SK brand by analyzing its positioning in the UK cereal market. The analyses will encompass highlighting the customer segmentation adapted by this cereal brand followed by evaluating the efficacy of its target market selection. Subsequently, it will assess the cerealââ¬â¢s positioning as compared with its competitorââ¬â¢s positioning including its usage of the marketing mix elements to sustain that positioning. Finally as an outcome of the above anal ysis, it will offer recommendations to strengthen the brandââ¬â¢s market positioning. Assumptions Made: Barring considering the retailers as buyers for a five force analysis of the UK cereal industry, the assignment considers the end users as the consumers of the SK cereal. Whilst for a perceptual map, priceà [ 1 ] à has been used to draw inferences on the product quality of the various cereal brands, Kelloggââ¬â¢s product life cycle stage in the UK market and SKââ¬â¢s brand share have been used to draw inferences on SKââ¬â¢s product life cycle stage. UK Cereal Market and Kelloggââ¬â¢s: The UK cereal market grew by 15.7% in value between 2004 and 2008 because of the perceived health benefits of and convenience in consuming cereals coupled with the declining popularity of the traditional breakfast (Worth, 2009). This growth rate indicates the attractiveness of UK cereal industry, which is also substantiated by a Porterââ¬â¢s five forces analysis of the market ( represented diagrammatically in Figure 1.1). This oligopolistic market is dominated by three big brands: Kelloggââ¬â¢s, Weetabix and Cereal Partners (Worth, 2009 and Datamonitor, 2009a) with Kelloggââ¬â¢s leading the market (as shown in figure 1.2). Since giving the world its very first ready to eat cereal ââ¬â cornflakes (Emerald, 1991, p. 16), Kelloggââ¬â¢s has become practically synonymous with breakfast cereals (Mitchell and Boustani, 1992, p. 21). With over 100 years of experience in the cereal business, it appears that Kelloggââ¬â¢s has built its high brand value (shown in figure 1.3) on consistent pioneering innovations and incessant delivery of consumerââ¬â¢s nutritious food requirements. And keeping true to this tradition is Special K, the leading cereal brand of the Kelloggââ¬â¢s familyà [ 2 ] à . Special K and its marketing choices: Launched in the UK in 1959 (Kelloggââ¬â¢s Special K, 2009), Special K is a nutritious low-fat, ready to eat die t cereal that owes its eminent market position to the enhanced marketing choices made by the Kellogg marketers (Kellogg Company, 2003,2004). Following section of the assignment will analyse the components of the marketing choices made by the SK brand. Market segmentation and Target Market: SK is targeted at weight conscious women, employed/homemakers, between the ages of 25-49 who desire to attain a slimmer shape either for a healthy lifestyle or for an occasion. And in pursuit of their weight goals these women will prefer to consume nutritious food substitutes including paying an above average price for the product.
Thursday, February 13, 2020
Peer review form Assignment Example | Topics and Well Written Essays - 250 words
Peer review form - Assignment Example Nonetheless, the paper does follow the direction of the thesis because the following paragraphs are related to the thesis. The first part of the introduction is well crafted because it starts by introducing the paper. The writer uses suspense to hook the reader up, and this is effective. For instance, in the introduction, the writer avoids availing all the information about the story which compels the reader to read the other parts. Thus, they are effective, and almost require no suggestion. 3. How does the writer use textual evidence and analysis to back up his or her claim? Comment on several examples and offer any suggestions that you have. Do you think that the writer ââ¬Å"digs deeplyâ⬠into the text (vertical thinking)? Why or why not? What are some of the implications that the writer draws from the examples? In a bid to back up claims, the writer quotes from the story. For instance, to show the relationship between animals and danger, the writer states that the doctor kept two animals: a cheetah and a baboon. Another entails the snake which is portrayed as sharing similar traits with one Roylott because of the ruthlessness demonstrated. The suggestion is that author ought to have indicated the page numbers where direct quotations were used. The writer had dug deeply and this is confirmed by the implications such as humans resembling humans in terms of characteristics. 4. Comment on the organization of the paper. Is it logical and clear, why or why not? Is each paragraph unified around one main idea, indicated by a topic sentence? Note any issues that you see concerning paragraph unity, general organization or awkward transitions? Offer suggestion where appropriate. Notwithstanding the use of examples, the paperââ¬â¢s organization is poor. Whereas the overall message is clear and logical paragraphs are poorly arranged. For instance, there is no indication
Saturday, February 1, 2020
The Lifestyle Theory by Larry Siegal Research Paper
The Lifestyle Theory by Larry Siegal - Research Paper Example Thus the lifestyle theory brings forth the issue of a rational choice that determines an individualââ¬â¢s involvement in crimes (Johnson, 2011). The present study focuses on an understanding of the lifestyle theory and the vital issues that may be associated with the theory as well as understand the probable solutions to complicated problems related to the theory. The Lifestyle Theory: A Brief Overview: As far as the lifestyle theory is concerned there are three interlocking models that constitute the theory. These are the structural model, the functional model, and the change model. Through a structural model, a lifestyle is defined operationally along with its features. It also explains how the lifestyle fits into a larger system of classification. The functional model delivers the developmental features of a lifestyle with respect to the fears, beliefs and values of a person in a community, distinguishing such factors into initiating ones and maintaining ones. The change model of the theory deals with the focus of change in a lifestyle. This is primarily concerned with the changes that occur naturally in the lifestyle of an individual during a lifetime influencing the behavior of the lifestyle (Walters, 2006, p.1). Vital Issues Associated with the Theory: The most important issue associated with the lifestyle theory is the fact that depending on lifestyles, individuals tend to get victimized and get involved into criminal activities. This has been discussed in several studies. Different individuals have different styles of living their lives. The different activities that individuals are involved may be mandatory or optional, leading to lifestyles being patterned, or customary, or persistent, common or involving routine activities (Robinson, n.d.). It can be discussed here that while there are certain activities that are customary or mandatory for almost all individuals to follow regularly which may be the routine activities of life, the discretionary act ivities are the ones that individuals choose on their own to be involved in. A person having a highly active lifestyle are prone to greater victimization since they tend to mix with greater number of people irrespective of whether they are good or bad, having no proper knowledge of their intentions. Hence victimization may be influenced. However the criminal victimization also depends on the individualââ¬â¢s incapability of not being able to predict the wrongdoers and the incorrect activities that might lead to crimes (Robinson, n.d.). With the active lifestyles of individuals, particularly among the youth, there are greater risks of exposures to offenders in a society. This has been more associated with the assaults and criminal activities from strangers. For example, parental violence might also lead younger individuals to perform crimes. However such activities or crimes cannot be associated with the lifestyle theory. Lifestyle theory discusses about the cases where individual s spend large amounts of time out of their homes, with strangers, even at the time of night and become prone to criminal victimization (Finkelhor & Asdigian, 1996, pp.3-4).
Friday, January 24, 2020
What Technology Brings To Us :: Television TV Essays
What Technology Brings To Us I have selected television as my technology subject because, on a global level, television has the greatest impact on the largest number of people of all the technologies available to us today. I have found that television has become widely distributed for many reasons, the most important being the fact that television sets have become more affordable over the years. There is also a desire by poor people in poor countries to have the same gadgets that are owned by the people in rich countries and only television can satisfy that need. Television can also be the means by which all levels of government can communicate with their populations. Thanks to satellites, television signals can be received just about everywhere on the planet. In the Third World, a single television can bring people together in order to watch a program on the community-owned set. In less educated cultures, television must seem like magic and its magic can draw those people closer together for the common experience of seeing a TV program. However, that same technology in the hands of advantaged societies tends to drive people apart. In America, you can often find a TV in every room (and sometimes in the bathroom), and various family members can spend hours and hours watching their own programming preferences on their own TV sets and not interacting with each other at all except during meals. Even the dinner hour cannot guarantee family communication. Too often, after-school activities such as sports and other outside interests draw people away from a shared meal. Those who eat alone often do so with a television for company, thereby replacing two-way conversations with the toxins of modern television programming. Television unifies the poor and separates the rich. It is both an anesthetic and a pacifier but it is never a reliable source for the truth. Thanks to the wealth of this nation, American television has always had the resources needed to do very great things for the citizens of this country. It could bring profoundly important documentaries to the attention of those who are removed from those stories, it could teach children who have outgrown Sesame Street foreign languages and critical thinking skills plus it could easily spread the truth with each news broadcast. A higher level of entertainment could encourage more sophisticated tastes and cultural expectations. Instead, American television offers a disgusting collection of trash at all levels and that trash makes Americans a very proud but ignorant people.
Thursday, January 16, 2020
Letter to Me
Your highschool years are finally here. You may have heard these will be the best years of your life, but I might have to disagree. Unless you are looking forward to an overload of homework every night and making sure you copy all the notes everyday so you dont fail Mrs. Pormento's weekly biology test im sure you will feel the same. I always looked forward to wednesdays, we had gym with Mrs. Moore it was almost like a free period but her health class on the other hand was dreaded by many including myself. Im sure youll enjoy some of the same classes I did,my favorite was Mr. Hanleys english class senior year. Even though we joked around and and he made us laugh most of the period he somehow found a way to get serious and get back on track. Then after our work was done he would goof off some more. The worst class would have to be history with Mr. V, just the sound of his voice telling us to turn page 1092 and do numbers 1 to 10 when we had 8 days of school left would urke my nerves an d i know majority of the class felt the same. Weekend basketball games were exciting and it was somthing to do on a friday night. Now baseball games were never to interesting to me, regardless i never understood what was going on i just never liked many of the baseball players, they had a cockiness about them that made me barely able to stand the sight of them. Throughout these years you should alway have fun and always have a clear mind and NEVER worry about the rumors the other sections girls make up about you. I always just assumed they were jealous and had nothing else better to do, you should do the same. The most important thing here is your school work. No matter what you should always try your best and do all your assignments,handing them in on time would be even better no one can afford ten points off every day its late. Looking back if i could do it all over again i wouldnt change to many things,maybe just some of the friends i had. As the days go by you grow as a person and you realize who your real friends are. Thats why i always say worry about yourself and yourself only. I say this because everyone looks out for themselves and they arent preoccupied about you and your buisness so you need to stay on top of it and make these four years as easy as possible. Each day in highschool is just another lesson, not only a math lesson that you dont understand or another boring book in english class but there life lessons that will make you a better,wiser person. These lessons will show you who you really are and help you develop into the person that you will strive to be one day. Senior year will come much sooner than later and within a blink of an eye you will be at graduation walking down St. Marys church recieving your highschool diploma. Now lets talk about four years that might be a bit more appealing,college. Everyone brags that college is so much better than highschool and how you become independent during those four years but i guess ill jus see for myself in september. Apply to more than one college, dont make the same mistake i did. Believe me youll regret it big time. One more thing take it slow with Sister Anne and try not to make her life so difficult. Try to always keep in mind that she is eighty five years old and has had it with all of us kids who dont seem to listen very well. So make the best out of these next four years and succeed.
Tuesday, January 7, 2020
Literature Review Compulsory Voting - 1605 Words
Literature Review: Compulsory Voting The American people and government pride themselves on the freedom of choice; the freedom to pursue life goals, happiness, and religion without fear. This ability was even written into the American Constitution as the First Amendment, giving the public the ability to voice opinions and express religious ideas without interference from the government. One of the liberties encompassed in the Constitution is the freedom to choose who to elect into power, giving the American population a say in elections, whether those elections be local, state, or national. However, it is not compulsory for people to vote in elections, meaning that even if a person is a registered voter there is no definitive law that states that they must vote in an upcoming election or face consequences for not voting. Because voting is not mandatory, voter turnout fluctuates nationally and elections with low voter turnout are not representative of the entire population. In other democratically run systems, such as Australia and Brazil, there are laws that state every person must vote or face minor penalties such as fines. Whether these laws are democratic or if they violate the democratic rights of the civilian population is a debate in the political science field, with pros and cons for both sides. Voting can be seen as a civil liberty that every person may express in a democratic society and allows for a portion of the government to be influenced by the everydayShow MoreRelated Micro-finance and its Impact on Poverty948 Words à |à 4 PagesDespite the growing body of literatures about the microfinance and its impact on poverty, there are counter growing criticisms against microfinance in issues such as reaching the poor, unchanged poverty level, high interest rate, brutality in repayment processes, financial sustainability, and women empowerment. (Hossain, 2010). 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